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Thanks to portatour®, JPMS Italia was able to acquire 250 new customers in just 6 months, an increase of 250% compared to the previous year.
Ludovica Corsi,
Executive Assistant
JPMS Italia SRL is the Italian distribution arm of John Paul Mitchell Systems, an American company that specializes in the production of professional hair care products. JPMS Italia focuses on B2B sales, supplying hairdressers and beauty salons with their products, rather than selling directly to consumers. The product portfolio includes shampoos, hair colors and hair treatments for professional use.
Ludovica Corsi is Executive Assistant at JPMS Italia, and her role involves providing data analysis and reports to the company and the sales team, serving as the primary contact between those two. Signora Corsi played a key role in the implementation of portatour®, working closely with the support team and training sales representatives on the new automatic route planner.
The automated reminders and appointment scheduling ensure that no customer is forgotten, which has enabled us to reduce customer churn to zero.
Ludovica Corsi, Executive Assistant
In the past, JPMS Italia’s sales team, consisting of over 40 members, faced substantial inefficiencies. The sales representatives primarily responded to client requests, which led to considerable time wastage and lost opportunities.
Recognizing the need for a more structured approach, the company made a strategic decision and downsized the sales team to 20 members. This reduction necessitated a robust solution to manage the larger territories assigned to each field rep effectively. The search for an optimal route planning tool culminated in the selection of portatour®, a recommendation from the new CEO, Noah Wild, who had previously utilized the tool successfully in Germany.
The implementation of portatour® Route Planner was smooth and well-supported by employees of portatour®, who played a crucial role in training and assisting the team of JPMS Italia. One of the most significant benefits observed was the substantial increase in efficiency and productivity. "Before portatour® our route planning was done manually, leading our sales team to inefficiencies and minimal client visits", says Ludovica Corsi.
After the implementation of portatour® Route Planner, the sales reps could visit approximately 10 clients per day, demonstrating a notable improvement. Moreover, portatour® enabled JPMS Italia to gain 250 new clients in just 6 months, marking a 250% increase compared to the previous year. This impressive growth was attributed to portatour®’s ability to schedule and track visits to prospective clients, a feature that was previously unused.
After implementing portatour®, our sales staff were able to increase their customer calls by 150% per week.
Ludovica Corsi, Executive Assistant
Additionally, portatour® provided a structured approach to client engagement. By setting visit frequencies and durations within the system, JPMS Italy drastically reduced the risk of losing clients due to neglect. The automated reminders and scheduling ensured that no client was forgotten, potentially reducing client attrition to zero.
The user-friendly nature of portatour® facilitated a seamless adoption process. The initial implementation involved a four-month pilot phase with a small group of sales reps, followed by comprehensive training sessions for the entire sales team. This preparatory phase ensured that all sales reps were well-equipped to utilize the tool effectively from the outset.
The direct access to sales activity reports significantly improved management oversight. “The elimination of constant manual reporting allowed for more efficient monitoring and decision-making. Our sales representatives also benefited from the autonomy to manage their schedules and client portfolios independently, enhancing their overall productivity”, explains Ludovica Corsi.
In conclusion, the integration of portatour® has been a real game-changer for JPMS Italia. The transformation brought about has not only increased efficiency and productivity but also expanded the client base and improved client engagement.
The elimination of constant manual reporting allowed for more efficient overview and decision-making.
Ludovica Corsi, Executive Assistant
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